E-commerce is one of the most competitive spaces in digital advertising. Getting someone to click an ad is one thing — getting them to pull out their card and complete a purchase is an entirely different challenge. For most brands, the cost of acquiring a paying customer online runs well above what the product itself is worth.

Aliver needed a Meta ads campaign that didn't just drive traffic to their website — it needed to drive actual purchases, at a cost that made commercial sense. The goal was simple: turn ad spend into sales, efficiently and at scale.

We built a web purchases campaign on Meta specifically engineered to drive buying intent — not just clicks or page visits. Every element was optimised around one outcome: completed purchases.

From audience targeting to ad creative, every decision was made with the buyer journey in mind — reaching the right people at the right moment, with the right message to push them from interest to action.

The campaign ran on a focused budget with continuous optimisation — cutting what wasn't converting and doubling down on what was. No wasted spend. No vanity metrics. Just purchases.

The results speak for themselves:

💰 $1,460 — Total ad spend

🛒 1,500 — Website purchases completed

💵 $0.97 — Cost per purchase

For every single sale Aliver made through this campaign, Adsministor spent less than one dollar in ad spend.

$0.97 per purchase — in an e-commerce landscape where the industry average cost per purchase typically runs between $15 and $50 depending on the category. That's not just efficient. That's a campaign firing on every cylinder.

1,500 real customers. Real purchases. Real revenue — generated on a lean budget with zero wasted spend.

Three things drove this result:

Purchase-focused campaign architecture — This wasn't a brand awareness or traffic campaign with purchases as an afterthought. The entire campaign was built from the ground up to optimise for one thing: completed transactions on the website.

Precise audience targeting — We reached people already in the market for lipcare and beauty products — buyers, not browsers. The targeting eliminated wasted impressions on audiences unlikely to convert, which is exactly how cost per purchase stays this low.

Continuous optimisation — A campaign at $0.97 per purchase doesn't happen on day one. It happens through constant monitoring, testing, and reallocation of budget toward what's working. We stayed close to the data throughout so every dollar kept performing.

1,500 website purchases. $0.97 per sale. A campaign that turned a modest budget into a significant volume of real paying customers — at a cost that most e-commerce brands would consider impossible.

This is what happens when paid advertising is run with precision instead of hope.

A $1,000 investment. $4.83 million in closed sales. 38 qualified leads at $26.32 each — in one of the world's most expensive and competitive property markets.

This is what happens when a lead generation campaign is built around strategy first, not just spend.