Link Outlet Singapore was running sales across multiple locations, including Yew Tee Point, Bedok Mall, Hillion Mall with up to 70% off on major sports brands. The deals were real and the savings were significant. But their social media posts weren't doing them justice.

The promotional graphics were visually busy, competing colors, cluttered layouts, and too much information fighting for attention at once. In a fast-moving social media feed where a customer decides in less than two seconds whether to stop or scroll, the posts simply weren't stopping anyone.

The offer was strong. The creative wasn't keeping up with it.

We stripped everything back to what actually matters in a promotional post — the product, the deal, and the location. Then we rebuilt each creative with that hierarchy in mind.

The approach was simple: lead with the product, make the discount unmissable, and give the customer exactly what they need to act — where, when, and how much they're saving. Nothing more, nothing less.

Every design decision was made with one question in mind: Does this make someone stop scrolling and want to visit the store?