Cast Study

Lead Generation Campaign for

"Propnex", a Real Estate Agency

Case Study

Client: Propnex — A Leading Real Estate Agency in Singapore

Service: Lead Generation Campaign (Meta Ads)

Campaign Period: August 15 — October 24

The Challenge

Real estate is one of the most competitive advertising spaces in Singapore. High property values mean high stakes — and most agencies burn through budgets chasing volume over quality. Propnex needed something different: a lead generation campaign that didn't just generate names on a form, but found genuinely qualified buyers ready to make a move.

The goal was clear. Spend smart, target precisely, and generate leads that could actually close.

What We Did

We built a Meta ads lead generation campaign engineered around one priority: quality over quantity. Rather than casting a wide net and hoping for the best, we focused on reaching the right audience — people actively in the market for property in Singapore, at the right stage of their buying journey.

Every element of the campaign was built to qualify leads before they even hit the form — from the ad creative and copy to the targeting parameters and the questions asked at the point of capture. The result was a pipeline of leads that Propnex's agents could actually work with.

For this campaign, we have used two ad creatives, a GIF draft and a video draft. The video draft is an explanation video about the property, which includes nearby MRTs, Amenities, and Upcoming nearby developments to give a proper idea about the investment people are about to make.

Lead Generation Method

We have used Facebook instant forms to collect the leads.

Apart from the main fields such as the name, email, and contact number, these are the custom fields we have used to qualified the leads.

1. Do you have a property on-hand under your name? (Yes/No)

2. Are you purchasing for: (Homestay, Investment, Both Homestay & Investment purposes)

3. How many bedrooms are you looking at?

The Numbers

The results speak for themselves:

💰 $1,000 — Total ad spend

👥 38 — Qualified leads generated

📊 $26.32 — Cost per qualified lead

🏠 4 — Condo sales closed from the leads

💵 $4.83 Million — Revenue generated from those 4 sales

The ROI Breakdown

Every dollar spent on this campaign returned $4,830 in revenue.

For every lead generated, Adsministor spent just $26.32 — in a property market where a single successful conversion is worth hundreds of thousands of dollars. That's not just an efficient campaign. That's a campaign that fundamentally changed what marketing spend means for this business.

What Made It Work

Three things separated this campaign from a typical lead gen run:

Precision targeting — We didn't advertise to everyone. We advertised to the right people at the right time, using audience data to reach buyers who were actively in the decision window.

Qualifying creative — The ad copy and visuals were designed to attract serious buyers and naturally filter out casual browsers before they reached the lead form.

Lean budget discipline — $1,000 is a modest budget by real estate advertising standards. Every dollar was allocated deliberately, with no wasted spend on audiences, placements, or creatives that weren't performing.

The Result

A $1,000 investment. $4.83 million in closed sales. 38 qualified leads at $26.32 each — in one of the world's most expensive and competitive property markets.

This is what happens when a lead generation campaign is built around strategy first, not just spend.

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